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A solid understanding of search engine marketing is basic to a successful digital marketing campaign. In this course you will learn about how your website is found on Google, the search landscape and how to shot trends in search.Enroll Now
Search engine marketing is a part of internet marketing, and it has an essential place in positioning your website online and reaching online customers. The focus of this course will be paid reach utilized in search engine marketing, and how to organize campaigns utilizing advertising programs. However, free reach will also be indicated, as it does make up a part of search engine marketing in general. Search engine optimization is a comprehensive topic, which is why it will be covered in a separate course in more details.
Begging with explanation on what search engines are, and how they work, this course will slowly introduce you to the topic of search engine marketing, where search engines play an essential role. You will find out about two major program used for online advertising in search engines, Google AdWords and Bing, and how those can be used to increase your business.