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This course is part of the CurtinX MicroMasters Credential in Marketing in a Digital World that is specifically designed to teach the critical skills needed to be successful in this exciting field. In order to qualify for the MicroMasters Credential you will need to earn a Verified Certificate in each of the five courses.Enroll Now
Online reputation management (ORM), also known as search engine reputation management (SERM), or internet reputation management, amount to a set of definite techniques used to positively influence customers; perception about a person, company, brand or other individual in online media.
The purpose of ORM is to generate a strong, positive foundation for a company or personal. Online reputation management searches to increment visibility, boost positive sentiment, diminish negative opinion, remove unflattering content, and increment affirmative content. In most cases, it is a merger of one or more of these factors.
In this course we will cover basic to leading level, begin with analysis your negative brunt to rise your online branding. We don’t give theoretical knowledge, but you work on live products analysis utilizing various sources and learn how to make goodwill for businesses.