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Online Reputation Course in Delhi

Online Reputation Management

This course is part of the CurtinX MicroMasters Credential in Marketing in a Digital World that is specifically designed to teach the critical skills needed to be successful in this exciting field. In order to qualify for the MicroMasters Credential you will need to earn a Verified Certificate in each of the five courses.

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Course Description

Online reputation management (ORM), also known as search engine reputation management (SERM), or internet reputation management, amount to a set of definite techniques used to positively influence customers; perception about a person, company, brand or other individual in online media.

The purpose of ORM is to generate a strong, positive foundation for a company or personal. Online reputation management searches to increment visibility, boost positive sentiment, diminish negative opinion, remove unflattering content, and increment affirmative content. In most cases, it is a merger of one or more of these factors.

Understanding Online Reputation Management

In this course we will cover basic to leading level, begin with analysis your negative brunt to rise your online branding. We don’t give theoretical knowledge, but you work on live products analysis utilizing various sources and learn how to make goodwill for businesses.


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Session 1.Why care about Online Reputation Management (ORM)
  • Orientation to Online Reputation Management (ORM): Opportunities and Trends
  • Relevant Global & Local ORM Success Stories
Session 2.How to Listen Online for Brand Conversations
  • Importance of Listening Online
  • Tools for Effective Listening: Google Alert, TweetDeck, HootSuite, Radian6…
  • Competitive Research
  • Exercise: Real Time Listening
Session 3.Analyzing and Measuring Sentiment for a Brand
  • Corelation between Sentiment and Business Metrics
  • Measuring and Analyzing Sentiment for a Brand
  • Exercise: Real Time Analysis & Measurement
Session 4.Dealing with Negative Conversations
  • The myth about Negative Conversations on Social Media
  • Importance of Acknowledgement
  • Effective response to negative conversations
  • Public vs Private resolution?
Session 5.Creating ORM Strategy
  • ORM Strategy Framework: From Objectives to Measurement
  • Exercise: Creating & Presenting ORM Strategy
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