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Google Adwords Course in Delhi

Google Adwords

This Google AdWords course is designed to introduce you to the world of search engine marketing (SEM) and familiarize you with the Google AdWords tool. This AdWords fundamental course will teach you how to advantage Google AdWords to best serve your online marketing reqires. The particular feature of this Google AdWords training is that it includes hands-on interactive exercises empowering students to productively use Google AdWords on their own website right away.

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Course Description

Google AdWords is an online advertising program from Google that lets you increase your business by reaching new clients. You can select to display your ad by the keywords or on exact websites based on your targeting requirements. You can describe your own budgets, when to display you ads and how much you need to pay for each click.

Understanding Google Adwards-

Certificate Course in Google Adwords (CCGA) is a global and one month Google AdWords training course, which will make you a certified Google AdWords Professional. This course has been arranged by industry experts, who have been running successful campaigns with Google Adwords for more than a decade. In the Google AdWords training course, you will learn the fundamental to advanced level of online advertising.

Session 1.Google PPC Course
  • Adwords Account Setup
  • Creating Adwords Account
  • Adwords Interface Tour
  • Adwords Dash Board
  • Billing in Adwords
  • Creating First Campaign
  • Understanding purpose of Campaign
  • Account Limits in Adwords
  • Location and Language Settings
  • Networks and Devices
  • Bidding and Budget
  • Schedule: Start date, end date, ad scheduling
  • Ad delivery: Ad rotation, frequency capping
  • Demographic bidding (Display Only)
  • Social settings (Display Only)
  • Ad groups and Keywords
  • Purpose of Ad Groups
  • Keyword Types (Broad, Phrase, Exact and Negative)
  • Adwords Keyword Tool
  • Text Ad Format
  • Quality Score and Its Importance
  • Understanding the Ad Group and Keywords Dash Board
  • Search Terms
  • Columns Customization
  • Filters
  • Text Ads and Guidelines
  • Image Ad Formats and Guidelines
  • Display Ad Builder Ads and Guidelines
  • Video Ads Format
  • Contextual Targeting Tool
  • CPC Bidding and CPM Bidding
  • Conversion Tracking
  • Website Optimizer
  • A/B Testing
  • Conversion Tracking
  • Dimensions Reports
  • Multi User Access
Session 2.Youtube Video Campaign Course
  • An introduction to YouTube
  • How to optimize your YouTube channel
  • How to gain more youtube views & subscribers successful
  • How to optimize & leverage youtube videos
  • How to work with your youtube audience
  • Youtube Ad Formats Supported
  • Youtube Analytics & Insights
  • Video Manager
  • Youtube Ad Formats Supported
  • Youtube Video Dashboard
  • Video Bidding CPV(Cost Per View )
  • The ground rules; the major do’s and don’t about creating your YouTube presence
  • How it works – the basics
  • How it works – the advanced and little known features
  • Content – what, why and when to publish it on YouTube
  • Building your brand on YouTube
  • The important of the written word to promote video
  • Driving visitors to your website through YouTube
  • Embedding and distributing video for commercial gain
  • YouTube and legal implications
  • Driving visitors to your website through YouTube
  • The sector in which you operate and YouTube trends