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Email Markting Course in Delhi

Email Marketing

Email Marketing Certification Course covers step by step Video Tutorials Series, Case Studies, Email Examples, Email Templates, Email Tips as well as designing Advanced Email Automation Sequence to make brand awareness, generate sales, improve website traffic and to nurture your prospects.

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Course Description

As the name offers, email marketing includes sending marketing messaging utilizing email. When properly done, a personalized email marketing message can be a very useful marketing tool. This Advanced Email Marketing course will assist participants learn email marketing strategies, concluding creating useful advertisements to promote products and services.’

Advanced Email Marketing Course emphasizes on advanced marketing approaches utilizing E-mails, guides in creating useful advertisements to promote a product or service, to request business, solicit sales/donations, meant to build faith, trust and make brand awareness..

Understanding Email Marketing

E-mail marketing is one of the most useful and personalized modes of achieving the customers trust. E- mails are broadly utilized by almost everyone and direct E-mail marketing produces higher response rate and higher average order value for e-commerce business.

Session 1.Email Marketing Content Strategy
  • Email Machine – The Strategy
  • Email Frequency
  • Why People Don’t Buy
  • The Fuel – Value
  • Triggers in Email using 4Ps
  • Sequence of Email Triggers
  • Email Example – Topic
  • Email Example – Company Introduction
  • Email Example – Product and Service
  • Email Example – Secondary Value
  • Email Example – Fear for Action
  • Email Example – Regret for scarcity
  • Email Example – Ask for Sales
  • Email Example – Reinforcement
  • Email Example – Offers Announcements
  • Email Example – Cross Sales
  • Email Example – Re-Engagement
  • Email Example – Buyer vs Consumer
Session 2.Email Marketing Tools and Software
  • Email Software and Tools
  • Email Software Analysis
  • Selecting Email Software
  • Importing Email Lists
  • Practical on 3 Software for Lists
  • Custom Fields
  • Double Opt-IN
  • Lead or Contact Fields
  • Content First
  • Sending Email Campaign
  • Sending HTML Email Campaign
  • Sending Mobile Responsive Email
  • Email Open Rate
  • Email Click Through Rate
  • Variant Case Study
  • Segmentation Strategy
  • List Segmentation and Campaign