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Content marketing Institute in Delhi

Content Marketing

This course also assists participants learn different aspects of planning and executing Content Marketing approaches with greater efficiency and impact, guiding participants to harness the power of words to circulate information and make impressive marketing content

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Course Description

Content Marketing is aimed at building rule, magnify the message, acquiring, and retaining the calculated audience. Well written Marketing Content assists build the reputation of a trusted advisor.

This Advanced Content Marketing Course trains participants to produce compelling and impressive Marketing Content, focusing on the basic strategies, tactics, and best practices that a writer needs to make and enhance content marketing achievements. This course also assists participants learn different aspects of planning and executing Content Marketing approaches with greater efficiency and impact, guiding participants to harness the power of words to circulate information and make impressive marketing content..


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Session 1.Introducing content marketing
  • Learn why content marketing is important
  • Understand the consumer challenge content marketers face
Session 2.Creating a content strategy
  • Learn why you need a content strategy
  • Discover what your content strategy should cover and deliver
  • Advance your content plans into content strategies.
Session 3.Setting objectives and KPIs
  • Learn how to set SMART objectives and KPIs to achieve.
Session 4.Using insights to understand your audience
  • Understand who a content marketing audience includes
  • Understand the importance of personas and how to create them
  • Understand how content marketing fits in the customer journey
Session 5.Getting creative
  • Learn how brands create great stories
  • Understand what a content “sweet spot” is
  • Apply the hero, hub, and hygiene model to your content creation
Session 6.Identifying the channels best suited to your content
  • Understand how to use the converged media model
  • Know what to question when content planning
  • Assess the best channels to use for both B2B and B2C content marketing
  • Learn about the importance of using a content calendar
Session 7.Managing your strategy
  • Effectively manage the delivery of your content strategy
  • Learn about the content lifecycle
  • Understand the importance of a Content Management System (CMS)
Session 8.Curating and optimizing your content
  • Learn about content curation
  • Understand the amplification of content
  • Understand how to measure and test your content marketing activities
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